Monday, 13 December 2010









Above are 5 of the most successful music magazine logo's involved in my chosen genre. In order to decide how to style my own logo I should look at those of successful magazines and determine why they chose their logo's and evaluate to what extent this aided them in establishing a reputable brand name. 

1. The first logo has been taken from 'KERRANG!' magazine. The font style comes under the 'distorted' genre, giving it a damaged, rough look, conventional of the metal or punk genre. It has been written in block capitals and the name itself has been chosen to represent the sound of a guitar strum at high volume (onomatopoeia). It's unique design is something that has made the magazine very recognizable on the shelves of stores in several countries and I would do well to make my logo stand out as well as this one.

2. The second logo is associated with 'ALTERNATIVE PRESS', one of my personal favourite magazines and an incredibly successful one in America involved with the post-hardcore genre, combining the tastes found in between metal, punk and even pop. This logo features a large AP in a modern font and the magazine name written underneath in block capitals. The AP is used as a marker throughout the magazine and advertising and is widely recognized, I could also develop a marker to be occasionally used in my magazine instead of the full logo.

3. The third logo is taken from 'METAL HAMMER' one of the most popular metal based magazines on the shelves. Now that I have seen it 3 times, I can presume the use of block capitals is a convention of music magazines and I will definitely be applying this to my logo. Besides that, the notable things about this logo include the bolded text with the broken look in the 'H' to include the word 'METAL'. There is also a blood spatter brush effect behind the logo, a code for the metal genre used very effectively. I may well investigate brush sets to include either in my magazine or the logo itself.

4. 'NME' - again block capitals have been included, alongside a very bold font. Much like the 2nd logo Alternative Press, the magazine name is featured beneath the main logo, depending on what I decide to name my magazine I may choose to use this effect. Unlike the other very black logo's, this one is a bright red, this could represent the magazines slightly less heavy style compared to the other two, I may choose incorporate color into my logo in order to represent the same thing.

5. As the 'Q' magazine cover in no way resembles any of the previous logo's, I am going to treat it as an outlier and will not be including any of it's codes or conventions in my logo.

Things my logo should definitely have after evaluating some other popular ones-

  • Bolded Text
  • Block Capitals
  • A broken or distorted font style representing my chosen genre
  • Some form of color to help it stand out
  • Possibly a brush set effect (blood spatters?)
  • Eye catching name

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